Designing a poster only with letters and place it in a context. That was the goal of that project where I worked on the “cliché” we have about Switzerland. “Vigousse” is a typical swiss word, it is an adjective that mean : strong, vigorous, energic. So, I created a contrast between the dynamic composition of the poster and the typical calm and “cliché” swiss environment.
Drawing letters that compose a word. placing it on a F4 poster which will be placed in a public space to create a dial between the poster and is environment. Composing and texturing the letters so the word and his context are in resonance. That was the goal of that project where I worked on the "cliché" we have about Switzerland. "Vigousse" is a typical swiss word, it is an adjective that mean strong, vigorous, energic. I created a contrast between the dynamic composition of the poster and the typically "cliché" swiss environment.
human and linesphotography
muzeul imaginareditorial design
la visite de la vieille dametype design
2018 © Maël Bächtold